We use cookies (ours and those of third-party providers, e.g. Google Analytics) to simplify the use of our web pages and adjust the content more closely to your interests. Simply continuing to use our web pages sets only those cookies that are required for technical reasons; acceptance means that all cookies (including marketing cookies) will be set. Your consent is voluntary, and can be withdrawn at any time with future effect.

For further information, see our data protection statement.

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Legal + Data Disclaimer

CLAAS is pleased to welcome you to our website and appreciates your interest in our products.

Legal + Data Disclaimer

CLAAS is pleased to welcome you to our website and appreciates your interest in our products.

Data Protection

CLAAS KGaA mbH (hereinafter "CLAAS"), as operator of the CLAAS website, takes the protection of your personal data very seriously. This data protection notice sets forth CLAAS‘ privacy practices and the possible uses of the information that we gather through your use of the CLAAS website available at www.claasofamerica.com

Data protection notice

CLAAS takes steps to protect personal data from loss, deletion, falsification, manipulation and unauthorised access. Below, CLAAS explains how it deals with information collected when visitors access the CLAAS website.

Collection and processing of personal data

Personal data is information that concerns the personal or objective circumstances of a specific or identifiable individual. This includes all information that can be used to determine your identity, e.g. your name, address, postal address and telephone number. Information that cannot be linked to your identity (such as statistical data concerning the use of websites) is not considered personal data. In general, you can use the website of CLAAS without disclosing your identity.

If you request information from CLAAS, you will be asked for your name and other personal details. Entering this data is entirely voluntary. For certain actions, such as requesting information brochures, some details are mandatory. "Mandatory fields" are indicated by an asterisk. Where additional details are requested in fields that are not identified as mandatory fields, submission of this information is voluntary.

Storage of your personal data

Unfortunately, no data can be guaranteed to be 100% secure. As a result, while CLAAS attempts to protect your information, we cannot ensure or warrant that your information will be completely secure from misappropriation by hackers or from other nefarious or criminal activities, or in the event of a failure of computer hardware, software, or a telecommunications network. CLAAS will notify you in the event we become aware of a security breach involving your personally identifiable information (as defined by applicable laws) stored by or for us. By disclosing your email address to us for any reason, you expressly consent to receive electronic notice from us in the event of such a security breach. The transfer online of website data and of your details on the web pages of CLAAS is generally not encrypted. It may therefore be possible for third parties to view and/or access transferred data. CLAAS recommends that you bear this in mind when deciding whether and what data to transmit online. For portals that are subject to separate registration and login, CLAAS uses SSL (Secure Socket Layer) encryption for data transfer where possible.

Use and passing on of personal data

CLAAS uses your personal data for the purposes of responding to your enquiries and/or processing your requests, and for the technical administration of the CLAAS website. Where you have given CLAAS your express consent for marketing activities, CLAAS will also use your data for marketing purposes as indicated. CLAAS may also transfer your personal data in a transaction involving the sale of its assets, such as a marger or acquisition, or if CLAAS is transferred to another company. If the surviving entity in a transaction is not CLAAS, the surviving entity may use your information pursuant to their own privacy policies. Except as otherwise provided herein, CLAAS will not pass on your data to third parties for any other purpose, in particular advertising, without your express consent. Notwithstanding the foregoing, where CLAAS is bound by law or judicial degree, it may pass on your data to the relevant requesting departments or organisations.

Cookies

CLAAS uses cookies on this website. Cookies are small text files that are placed on your computer and saved by your internet browser. Cookies are often used to make a website more user-friendly and efficient. CLAAS uses “session cookies”, which are deleted when you terminate your browser session. We also use a number of “persistent cookies”, to enable CLAAS to recognise you on future visits.

Most web browsers are set up to accept cookies automatically. You can, however, deactivate the saving of cookies or configure your web browser to notify you when cookies are sent.

The analysis of user data is carried out on the basis of Art. 6 (1) (1) (f) GDPR. The “interest” of CLAAS as referred to in Art. 6 (1) (f) GDPR is the operation of this website.

Plugin tools

Web trends

This Website uses Webtrends, a web analysis service of Webtrends Inc., 851 SW 6th Ave. Suite 1600, Portland, Oregon 97204, USA (www.webtrends.com), to allow the analysis of the use of the website. During your visit to the CLAAS website, Webtrends will be used to collect and analyse information communicated by your browser. The information is collected using pixels (web beacons) integrated in the web pages, and through the use of cookies. The compiled data, which are stored solely on IT systems located in Germany, are used to create anonymous user profiles that provide the basis for web statistics. However, there is no personal identification of individual users, or consolidation with other data. You may object at any time to the future collection and storage of your data by Webtrends.

Google Analytics

1. General

This website uses Google Analytics, a web analysis service of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, text files that are stored on your computer, which allow the analysis of your use of the website. Acting on instructions from CLAAS, Google will use this information to analyse your use of the website, compile reports on website activities, and provide CLAAS with other services relating to use of the website and use of the internet.

CLAAS uses Google Analytics for the purpose of analysing and regularly enhancing the use of our website. The statistics obtained enable us to improve our content and make it more attractive for you as the user.

The legal basis for the use of Google Analytics is Art. 6 (1) (f) GDPR. Our “interests” lie in improving our content and optimisation of the website.

2. IP anonymisation and data transfer

The information generated by the cookie regarding your use of this website is generally transferred to a Google server in the USA and stored there. CLAAS uses Google Analytics on this website with the extension “_anonymizeIp()”. This means that IP addresses are further processed in truncated form, which eliminates any possibility of individual association with you. If any individual association with you occurs in the data collected on you, it is immediately excluded, and the personal data is therefore immediately deleted.

Under the IP anonymisation process, your IP address is pre-truncated by Google within member states of the European Union or other states in the European Economic Area agreement. Only in exceptional cases is your full IP address transferred to a Google server in the USA, and truncated there.

Google has its headquarters in the USA, and is certified under the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). A current certificate can be viewed at: https://www.privacyshield.gov/list

Under this agreement between the USA and the European Commission, the latter has determined that enterprises certified under the Privacy Shield have an adequate level of data protection. For those exceptional cases in which personal data is transferred to the USA, an adequate level of data protection is ensured by that agreement.

3. Deactivation of Google Analytics / objection to data collection

The IP address communicated by your browser within Google Analytics is not combined by Google with any other data. You can prevent cookies from being stored on your machine by modifying your browser settings. Please note, however, that by doing so you may not have full use of all of the website's functionality. You can also prevent the data generated by the cookie with regard to your use of the website (including your IP address) from being communicated to and processed by Google, by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser plug-in, you can prevent any future collection by Webtrends / Google Analytics on this website by clicking this link. This places an opt-out cookie on your terminal device. When you delete your cookies, you must click the link again.

 

Further information on the handling of user data in Google Analytics can be found in the Google data protection statement: https://support.google.com/analytics/answer/6004245?hl=de.

4. Data processing

CLAAS has signed a data processing agreement with Google according to current legal provisions.

Google remarketing

Use of the remarketing or “similar target groups” function of Google Inc.

On our website we use the remarketing or “similar target groups” function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function is used to analyse visitor behaviour and visitor interests.

Google uses cookies to carry out the analysis of website use forming the basis for the creation of interest-based advertisement displays. The cookies are used to capture website visits and anonymised data on website use. No personal data of website visitors is stored. When you subsequently visit another website in the Google display network, you will be shown advertisement inserts that are likely to refer to product and information content that you have accessed previously.

Your data may also be communicated to the USA in this context. An adequacy decision of the European Commission is already in place for the communication of such data to the USA.

Processing is carried out under Art. 6 (1) (f) GDPR, on the basis of the legitimate interest in communicating with website users with targeted advertising by inserting personalised, interest-related advertising for such website users when they visit other websites in the Google display network.

You have the right, on grounds relating to your individual situation, to object at any time to such processing of your personal data based on Art. 6 (1) (f) DSGVO.

To do this, you can permanently deactivate the use of cookies by Google, by clicking the following link and downloading and installing the plug-in provided:

https://support.google.com/ads/answer/7395996?hl=de

Alternatively, you can deactivate the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and proceeding according to the further information on opt-out provided there. Further information on Google remarketing and the associated data protection declaration is available at: https://www.google.com/privacy/ads/

Google AdWords

Use of Google AdWords conversion tracking

On our website, we use the “Google AdWords” online advertising programme, including the use of conversion tracking. Google conversion tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click an advertisement inserted by Google, a cookie for conversion tracking is placed on your computer. This cookies have a limited validity period and contain no personal data, and therefore cannot be used to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, we and Google can detect that your have clicked the advertisement and have been transferred to this page. Each Google AdWords customer receives a different cookie. This means there is no possibility of cookies being tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used for the purpose of generating conversion statistics. This tells us the total number of users who have clicked our advertisements and been transferred to a page provided with a conversation tracking tag. We do not, however, receive any information that would allow the personal identification of users. This processing activity is carried out under Art. 6 (1) (f) GDPR, on the basis legitimate interest in targeted advertising and analysis of the impact and efficiency of such advertising.

You have the right, on grounds relating to your individual situation, to object at any time to such processing of your personal data based on Art. 6 (1) (f) DSGVO.

To do this, you can prevent the storage of cookies by selecting the relevant technical settings in your browser software. Please note, however, that by doing so you may not have full use of all of this website's functionality. You will then not be included in conversion tracking statistics.

You can also deactivate advertising personalised for you in the Google advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de

You can also deactivate the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and proceeding according to the further information on opt-out provided there.

Further information and the Google data protection declaration can be found at: https://www.google.de/policies/privacy/

Facebook remarketing

Use of Facebook remarketing

On our website, we use the “Custom Audiences” remarketing function of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”). The purpose of this function is to target website visitors with interest-based advertising in the Facebook social network. For this purpose, the Facebook remarketing tag has been implemented on the website. This tag is used to create a direct link to the Facebook servers when you visit the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown Facebook ads that have been personalised for you, based on your interests. This processing is carried out under Art. 6 (1) (f) GDPR, on the basis of legitimate interest in the abovementioned purpose.

You have the right, on grounds relating to your individual situation, to object at any time to such processing of your personal data based on Art. 6 (1) (f) DSGVO.

To do this, you can deactivate the “Custom Audiences” remarketing function here. Further information on the collection and use of data by Facebook, your rights in this regard and the options for protecting your privacy can be found in the Facebook data protection notes at https://www.facebook.com/about/privacy/.

Links to other websites

The CLAAS website contains links to other providers that are not covered by this privacy policy. When leaving the CLAAS website, we recommend that you read carefully the data protection guidelines of any linked websites that collect personal data. For example, the CLAAS website contains links to the CLAAS fan page on Facebook, YouTube and Google+. In the case of such links, unlike the social plug-in, no data is transmitted to the operators of these social networks. Clicking on the corresponding link instead opens the CLAAS fan page on Facebook in a new window.

Information and deleting your data

You have the right to be informed of any data we store concerning you, and, if applicable, to instruct that this be amended, blocked or deleted accordingly. If your address data such as postcode, e-mail or postal address have changed, you can notify CLAAS by e-mail at infoclaas@claas.com to have the data corrected or updated. Otherwise, please contact the data protection officer at CLAAS in relation to the above rights using the contact information below.

Contact

For further questions and information on the topic of data protection at CLAAS, please contact the CLAAS data protection officer:

Postal address: Data Protection Officer, CLAAS KGaA mbH, Mühlenwinkel 1, 33428 Harsewinkel, Germany

E-mail address: privacy@claas.com

Last updated June 2018